Case Study
Boosting Sales with Data-Driven Insights
How a real-time savings calculator helped Baxter Medical sales teams illustrate long-term value to physician practices.
Challenge: Illustrating Long-Term Cost Savings
Baxter Medical, a prominent player in healthcare, offers a wide range of medical products and services. Despite their competitive pricing, the company faced a significant challenge: helping individual physician practices understand the long-term financial advantages of choosing Baxter’s products. During face-to-face meetings, sales representatives struggled to clearly demonstrate how Baxter’s offerings could save money over time, making it difficult to communicate the value of their solutions effectively.
This tool transformed the way Baxter Medical’s sales team communicates value. By providing real-time, data-driven cost comparisons, sales representatives can now confidently illustrate long-term savings, making purchasing decisions easier for physician practices.
Solution: Real-Time Savings Calculator for Sales Teams
To address this challenge, Sourcetoad designed a cutting-edge sales tool and calculator application tailored specifically for Baxter’s sales representatives. Optimized for iPads, the tool was developed to enhance in-person interactions with physicians and office managers.
This user-friendly application allowed sales reps to input data specific to each physician practice and compare it directly with competitor benchmarks. The app generated detailed visualizations, including charts, graphs, and cost projections, showcasing how Baxter’s products could lead to substantial financial savings over time. Sales representatives could instantly email these personalized reports to clients, providing an added layer of convenience and professionalism.
Results
Empowered Sales Teams: The tool equipped Baxter’s sales representatives with the ability to present data-driven insights on the spot, elevating the effectiveness of their sales pitches.
Informed Decision-Making: Physician practices gained clarity by seeing real-world financial projections, enabling them to make confident, informed purchasing decisions.
Enhanced Engagement: The interactive nature of the application fostered collaboration, building stronger relationships between Baxter’s sales team and their clients.
This innovative solution allowed Baxter Medical to effectively communicate their value proposition, helping physicians and office managers visualize long-term savings and strengthening their market position.
